Rocky Mountain Bikes
FOR 33 YEARS, ROCKY MOUNTAIN BICYCLES HAS BEEN DESIGNING, DEVELOPING, AND PERFECTING MOUNTAIN BIKES IN AND AROUND THE NORTH SHORE OF VANCOUVER, BRITISH COLUMBIA. This diverse playground has offered us the ideal proving grounds for all types of riding. Whether you’re looking for the ultimate race machine, an all-mountain bike, or a trusty all-rounder for weekend thrills, we build exceptional bicycles to fit your riding style.
THE FOUNDATION OF ANY BICYCLE IS ITS FRAME. At Rocky Mountain we obsess over perfecting frame geometry and optimizing suspension to achieve the legendary ride quality we are famous for.
AS RIDERS OURSELVES, WE STRIVE TO BUILD THE BEST BIKES IN THE WORLD. From epic adventures to World Cup racing, our bikes are designed for people who Love the Ride.
We've been a part of the bike industry for 50 incredible years. We are driven by a genuine passion for cycling in all its forms, and that passion is the foundation for everything we do.
Bert Lewis founded Norco Bicycles in 1964 with a simple vision: build better bikes. From our humble beginnings operating out of a converted chicken coop in small-town B.C., we’ve grown into a global brand delivering more than 125 different models to cyclists worldwide. We are proud of the role we’ve played in helping to shape the industry and the sport over the past five decades.
We were one of the first North American bike companies to deliver ten-speeds. We helped lay the foundations for BMX, sponsoring our first factory team in 1981. We began mounting suspension forks to mountain bike frames before most people had even heard of the sport. And we worked with riders on Vancouver’s North Shore to help redefine it.
Though we reflect upon our storied past, our eyes remain fixed on the future — as the bikes in the pages that follow will attest. We live and breathe our promise to listen, innovate and ride, and we are eager to continue delivering to you the very best ride experiences possible. Thanks for joining our ride, and for inviting us to come along on yours.
To celebrate we have created an interactive timeline that illustrates the history of Norco Bikes.
Halfway across the Golden Gate Bridge, hundreds of feet above San Francisco Bay, is the southern boundary of a very different place. As you cross that line, you enter a different world, full of open space, quiet roads, and trails with amazing vistas—and far from the rush of city life. As the terrain changes, so too do the people. Life becomes less frenetic, more laid back, and more engaged with time and place. This is Marin County, the birthplace and home of Marin Bikes California.
Marin County is also home to many iconic American cycling playgrounds, like Mount Tamalpais and the Repack Trail, and with so many avid, all-year riders, it remains a hotbed of cycling culture and innovation. Marin Bikes was born out of this culture in 1986, founded by passionate riders. We’ve been around, and our roots are as deep as any. We strive every day to learn, improve, and evolve while staying true to the place that made us who we are: a company of devoted professionals who live what we preach and ride what we build.
We learn our lessons not in stuffy boardrooms but in the fresh air of the trails and roads that spread out in all directions from our home, from the pro athletes, everyday riders, and cycling evangelists who share our love of the wheel. We take that knowledge and infuse every design with it, employing the most advanced tools and techniques to build the best bikes out there. We test extensively, design carefully, and validate responsibly, but the final validation of any bike is riding, climbing, descending, and repeating—until we achieve perfection.
Ask anyone who’s put in the miles: riding in Marin County is like exploring heaven on earth. We believe there is no better place to ride, and we build that sense of freedom and performance into every bike that bears our name. Understanding what we do here is simple. Just ride one of our bikes and you’ll get it. Every hour we put into sweating the smallest details, tweaking geometries, and twisting wrenches is for you, for every moment you’re on the bike, when you forget the rest, focus on the ride, and enter another world.
Yeti has been rider driven since 1985. Yet has a pretty simple philosophy. They build bikes we want to ride. In 1985 mountain biking was in its infancy and at the heart was Yeti, producing no frills bikes for core riders. Before mountain biking was even considered an industry, racers became the backbone of Yeti's product development efforts. Soon their factory was outpacing the biggest companies with cutting edge race-specific designs. The knowledge gained from R&D testing on the track led to invaluable knowledge in materials, frame geometry and suspension designs. Over the years Yeti developed one of the most widely recognized race teams in mountain bike history and has become known for fielding such greats as Juli Furtado, John Tomac, Jimmy Deaton, and Missy Giove to name a few. Numerous World and National Championship titles followed and those names have gone on to become legends of the sport. As advancements in suspension and materials evolved in the early 90’s Yeti led the charge with race-specific designs, to go fast. The Yeti racing team continues to be the backbone of all R&D efforts. That commitment to racing finds a loyal following of riders who appreciate the details and race-first approach. From XC to DH, the team powered its way to podiums on the NORBA and World Cup circuit. In 1995 Schwinn bicycles acquired Yeti Cycles. In theory the deal makes sense as Schwinn could tap Yeti’s design prowess, while in return provide much needed influx of capital for the Durango facility. John Parker compared the deal to that of a merger. Some great Yeti bikes come out of this period, but as Schwinn tried to have it all they lost grip themselves. This ragtag bunch was tasked with taking Yeti back to independent status and crafting a whole new generation of bikes. The stoke was high in the Yeti hallways as we entered a new decade and chapter of Yeti history. Making bikes returned to a labor of love. It was Roberto Vega burning masterful welds onto race-proven frames, our mechanics figuring out ways to make our bikes go faster, and racers winning. It was a time of celebration at Yeti, but hard work lie ahead. Although racing shaped the company and continues to be a huge part of Yeti today, back in the 00’s a new movement began to take shape. The Yeti “Tribe” evolved from an undercurrent of loyal freaks who loved all aspects of riding and having fun. It was around this time we began to formalize and hold annual events for all like-minded Yeti owners to gather. Thei factory in Golden, Colorado was the birthplace of all concepts and designs that bear their name. It was our dream factory. Prototypes and race bikes were burned and tested there, and our flexible manufacturing process allowed us to churn out prototypes one day and race them the next. This allowed for countless iterations as we pushed towards creating a frame that is both beautiful and functional. Making bikes that ride this great takes time. Our design team debate concepts for months, sometimes even years, before we make our first prototype. These designs can be an evolution of an existing model or a totally new concept. The latter was the genesis for the Switch Infinity mechanism that revolutionized our bike lineup and leads the industry in suspension design today.